Black Friday vs Cyber Monday: A Deep Dive into 2024’s Hottest Products
In 2024, Black Friday excelled in offering deals on large items like TVs, furniture, and kitchen appliances from brands such as Samsung, Wayfair, and Ninja. Cyber Monday, on the other hand, featured tech gadgets, smart home devices, and beauty products, with brands like Apple, Dyson, and L’Oréal leading the charge. Both events had distinct focuses: Black Friday favored in-store deals and big-ticket items, while Cyber Monday offered more online-exclusive discounts, particularly in electronics and personal care.
The 2024 Black Friday and Cyber Monday sales showcased distinct shopping patterns, with each event offering its own set of must-have products. Let’s dive into the most popular items from these sales and explore the key brands that led the charge.
Black Friday: In-Store Deals and Big-Ticket Items
Black Friday 2024 was all about in-store shopping, with large retailers offering massive discounts on bulky and high-ticket items. Popular categories included:
- Electronics & Home Entertainment:
TVs from brands like Samsung, LG , and Sony were deeply discounted, attracting bargain hunters eager to upgrade their home entertainment systems.
Kitchen appliances: KitchenAid, Ninja, and Instant Pot featured some of the best deals on air fryers, blenders, and coffee makers.
- Furniture & Home Goods:
Stores like Wayfair and Ashley Furniture saw significant sales on living room and bedroom sets, perfect for those looking to update their home for the holidays.
Target also offered substantial markdowns on home decor and furniture items.
- Apparel:
Nike, Adidas, and Levi’s had popular clothing items up to 50% off, particularly their winter collections.
Cyber Monday: Online-Exclusive Deals on Tech and More
Cyber Monday shifted the spotlight to online-exclusive offers, particularly in tech and personal care. Here’s a closer look at the best sellers:
- Technology & Gadgets:
Apple products led the charge, with discounts on Apple Watches, MacBooks, and AirPods. The Apple Watch SE 2 was a standout, marked down to $179 at Currys.
Dyson took the lead in personal care with deals on their hair dryers and vacuums, with the Dyson Supersonic Hair Dryer being particularly popular due to its limited-time sale.
- Smart Home Devices:
Amazon Echo, Google Nest, and Ring smart home products were offered at deep discounts, perfect for those looking to automate their homes.
- Beauty & Health:
L’Oréal and Olay made waves in the beauty sector, offering up to 60% off their top-rated skincare products, while Philips Sonicare had major deals on electric toothbrushes.
Key Differences: What’s Better for Shoppers?
Black Friday remains the go-to day for those seeking major savings on large, high-ticket items like electronics, furniture, and kitchen appliances.
Cyber Monday, however, excels for shoppers looking for exclusive online deals, particularly on tech gadgets, beauty items, and smart home devices.
Both events offer deep discounts, but savvy shoppers should align their purchases with the strengths of each day. Whether you're shopping for a big-ticket item or the latest tech, these two events deliver some of the best savings of the year.