Black Friday LEGO Deals: Maximizing Your Holiday Savings

If you’re a LEGO fan, Black Friday is one of the most exciting times of the year! It’s your chance to score amazing deals on everything from classic sets to exclusive releases, whether you’re shopping for a LEGO lover in your life or expanding your own collection. Here’s everything you need to know about getting the best LEGO deals this Black Friday.

1. Explore LEGO® for Exclusive Sales and Promotions 

Checking the LEGO Offers & Sale page directly is a smart mo ve because LEGO often offers exclusive promotions like free Gifts with Purchase (GWPs) that aren’t available anywhere else. These gifts can include collectible sets, seasonal items, or even rare mini-figures, which are a big draw for collectors.

Additionally, the LEGO Exclusive Sets are often only ava ilable through LEGO.com or at o fficial LEGO stores. These sets aren’t typically sold by other retailers, making them a unique find during sale events.

2. Search for Black Friday Promotions 

Major retailers like Amazon, Walmart, Target , and Best Buy all run Black Friday sales on LEGO sets, sometimes discounting up to 30% or even 50% off. Make a list of the sets you’re interested in and check these sites regularly as the day approaches. Many stores reveal their deals in advance, giving you time to plan, and some deals go live at midnight, so setting alerts or preparing a list can be very helpful.

3. Compare Deals Online and In-Store 

When it comes to Black Friday LEGO deals, you’ll often find different prices and availability online versus in-store. Some retailers offer exclusive online-only deals, while others may reserve certain promotions for in-store shoppers to drive foot traffic. If you’re looking to snag popular sets that tend to sell out fast, online shopping might be your best bet to avoid the rush. For stores with price-matching policies, check if they’ll match online deals to get the best price without needing to shop around.

4. Utilize LEGO Insiders and Rewards Points 

For LEGO Insiders members (formerly LEGO VIP), Black Friday is a fantastic time to cash in on rewards points or accumulate points on discounted purchases. Members often receive special perks, including double points promotions or early access to certain deals. If you’re close to earning a rewards voucher, Black Friday purchases could push you over the edge, adding even more value. If you’re not already a member, signing up for LEGO Insiders is free and can give you access to extra rewards and future savings.

5. Participate in the $100 Gift Card Sweepstakes 

This holiday season, LEGO is running a special sweepstakes where Insiders members have a chance to win a $100 gift card . Entering is easy if you’re already a member; check the LEGO website for specific entry details. Even if you don’t win, it’s a fun extra perk of being part of the LEGO Insiders program, and you’ll still have rewards points to enjoy.

6. Must-See New Releases This Holiday Season 

This season brings a range of new and exciting LEGO sets that are sure to be popular. Here are a few anticipated releases to keep on your radar:

LEGO Icons (18+): If you’re an adult LEGO fan, look for LEGO Icons sets that offer more intricate builds for older builders. Sets like the Botanical Collection, retro cars, or iconic building replicas are popular and make great collector's items.

LEGO Marvel & Star Wars: With new movies and shows driving demand, sets from these themes are bound to be popular. Look for collector's edition sets like the Millennium Falcon or the Marvel Avengers Tower, which make memorable holiday gifts.

LEGO City & Friends: Classic favorites like LEGO City and LEGO Friends are staples during the holiday season, perfect for young builders. Black Friday deals often cover these popular sets, so it’s a good time to shop.

In Summary

With a little planning and a keen eye, you can take advantage of the incredible LEGO deals this Black Friday. Be sure to start at LEGO.com for exclusive offers, check major retailers for extra discounts, and compare online versus in-store to find the best deals. Don’t forget to use any rewards points and enter sweepstakes for a chance to win a gift card!

Happy shopping and happy building this holiday season!