Your color is an investment you want to last. Whether you're a fan of the natural look or you love a bold new color trend, it's important to take care of your colored hair by using products that are mild and gentle for your hair. That is why we launched our first ever sulfate free shampoo, TRESemmé Botanique Color Vibrance & Shine. Combining professional performance with the power of nature, the shampoo is designed to gently cleanse the hair without stripping color and shine. Our professional-quality formula is enriched with luxurious botanical blends known for their color care and nourishing powers, bringing out your hair's natural beauty. Infused with an antioxidant blend of pomegranate and camellia oil, our unique formula delivers a long-lasting effect, that helps you get vibrant colour and shine for up to 8 weeks without the use of parabens, dyes or sulfate. How to use TRESemmé Botanique Color Vibrance & Shine Shampoo: Step 1: Cover your hair with an abundant amount of shampoo. Step 2: Gently massage the scalp and roots with your fingertips to work into a lather. Step 3: Lightly squeeze the shampoo from roots to ends and rinse thoroughly. Step 4: Finish with TRESemmé Botanique Color Vibrance & Shine Conditioner and style with your favorite TRESemmé styling aids as needed.