Freshness can be an elusive thing. Sometimes it takes real grit to find the freshest freshness. That's why we dispatched a SEAL team to collect it. Only later did we realize that they were a team of actual seals and far better divers than mountain climbers. At any rate, they made it work and we all learned something in the process. Wilderness with Lavender smells like a hike through the rugged backcountry in spring. That's about as manly as flower-tromping gets. Old Spice Men's Deodorant trounces underarm odor for 24 hours without aluminum or parabens. So bring the scent of your adventures home or smell like the adventures you haven't ventured yet. We won't judge. Just do you, guy.