Say hello to aloe! Nature's gentle care. Our Hemp + Potent Aloe formula is infused with hand-picked, sustainably-sourced aloe, leaving your hair hydrated while controlling the frizz factor. Our sulfate free shampoo nourishes dry hair, leaving it silky soft with increased manageability, suppleness, and shine. It's made with real botanicals that are endorsed by the Royal Botanic Gardens, Kew, a world leading expert on plant science. This sulfate-free shampoo is pH-balanced and gentle enough to use every day. Pair with Herbal Essences bio:renew Hemp + Potent Aloe Conditioner for the perfect sulfate-free shampoo and conditioner pairing. Discover the wonders of nature, selected by experts, blended by us. That's plant- based beauty.