Cuckoo, Never Settle. With 40 years of experience and a dominant presence in 30 nations, Cuckoo has established itself as a premier home appliance brand in Asia. We have 99% brand recognition in Korea and are excited to bring that success to the US. The Cuckoo Air Q allows you to breate purified air where ever there is USB power. This is ideal for car rides, the office desk or bedside table. For the Car: Eliminates at least 99.5% of Ammonia, Benzene, common household pullutant Formaldehyde, Toluene, SO2 and NO2. Cars/trucks/buses burning fuel is a primary cause of NO2 pollution For the Bathroom/Kitchen: Kills at least 99.8% of commonly occuring virus and bacteria such as Salmonella, Staphylococcus Aureus, Pseudomonas Aeruginosa and E Coli. For the Home: Negative ions purify the surrounding air of mold spores, pollen, pet dander, odors, cigarette smoke, bacteria, viruses, dust and other hazardous airborne particles.